Case Study

Replacing a Fragile WordPress Integration With a Dedicated Platform

A regional homebuilder had maintained a web presence for years — properties, open houses, communities, and blog content all managed through WordPress. The problem wasn't the data; it was the platform. Their MLS integration required constant custom development work to stay functional, and the sync system was unreliable enough that potential buyers were routinely seeing outdated property information.

The Situation

The client's website was built on a WordPress theme with a custom MLS integration bolted on. Every time the MLS platform updated its schema or added new fields, the integration broke. Keeping it working required ongoing developer involvement that didn't scale and couldn't guarantee accuracy.

Meanwhile, the site lacked the admin flexibility to manage proprietary content — communities, floor plans, and other information that didn't fit neatly into WordPress's post and entity schema.

The Challenge

The new platform needed to deliver:

  • 99%+ uptime with minimal ongoing overhead
  • Dependable, automatic sync of properties, open houses, images, and agent information from their MLS platform
  • Admin tools flexible enough to manage proprietary content without developer involvement
  • CRM-connected contact forms to improve lead reliability

The underlying requirement was a clean separation from WordPress — a platform built for this client's specific operational needs, not adapted from a general-purpose CMS.

What We Built

We developed a custom website on Microsoft's Blazor WASM and .NET Core stack, hosted on Azure. An hourly MLS sync process built on Azure Cloud Functions handles property data automatically, with fault-tolerant failure and retry patterns ensuring data consistency even when the MLS feed has issues.

Custom admin features give the client full control over communities, floor plans, and other proprietary content without requiring developer involvement for routine updates. A CRM-connected contact form replaced the previous ad-hoc lead capture process.

The Outcome

The client now has a platform that operates reliably without technical oversight — and potential buyers always see accurate, current information.

99.999% website uptime in production
Hourly automated MLS sync with fault-tolerant retry logic
Full admin control over proprietary content without developer dependency
CRM-integrated lead capture replacing manual follow-up processes

Is this your situation?

If your website depends on integrations that require constant maintenance, or you've outgrown your current platform, let's talk.